MASTERSOFTHEBRAND is the private network of over 500 senior executives building global brands in Mainland China. Members collaborate online and at regular monthly events for brand building related decision making and experience sharing. If you have been invited please Click here to join.

The Masters of the brand “thought leadership” series of events take place  on the 17th of every month in Shanghai during which one of the selected members shares his/her thoughts and experiences on brand building in China.

NEXT THOUGHT LEADERSHIP EVENT: Fri, 17 Sep. Asit Gupta, formerly the Greater China Marketing Director for BAT (includes Dunhill, 555 cigarette brands)

MASTERSOFTHEBRAND SPEAKER DATES:

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17 Aug 2010 Mark Klingspon, President, Gibson Music China (Thought Leader event)

THOUGHTLEADERSHIP EVENT, TUES 17TH AUG 2010 Join me this Tuesday for another truly exclusive interview, this time with thought leader Mark Klingspon, China President of Gibson Music at the Gibson China flagship store on Hengshan Road, Shanghai (full details below) The brand Gibson is synonymous with rock and roll as leather and teenage rebellion. Famous [...] (read more)

17 Jun 2010 Ben Tuff, Insight Director, Pepsico China (Thought Leader event)

Mastersofthebrand presents a truly exclusive interview this month with thought leader Ben Tuff, Director of Insight at Pepsico foods, China. Ben is the Gentleman behind the decision making process that has lead to an incredibly original (blueberry flavoured potato chips!) and successful China market strategy for [...] (read more)

26th May 2010 “” branding a rave party” in China (Private Dinner)

Invitation for members to attend the Mastersofthebrand private dinner I am hosting on Wed, 25th May in Shanghai to discuss ‘branding a rave party in China’ with brand marketers targeting youth in China. Time: 7pm Location: Sin Restaurant 211 Shimen Yi Lu, near Weihai Lu, Shanghai, phone: +86 (0)21 6267 7779 This [...] (read more)

Mon 17 May 2010: Stephanie Hallford, Intel’s Director of Asia-Pacific Mobility Brand Marketing (Thought Leader event)

NEXT THOUGHT LEADERSHIP EVENT: 17 Jun 2010 Ben Tuff, Insight Director, Pepsico China Mastersofthebrand upcoming thought leadership speaker is Stephanie Hallford, Intel’s Director of Asia-Pacific Mobility Brand Marketing Stephanie lead the global team that built the Centrino (the brand that ignited the wifi era) brand globally. As this MOB thought [...] (read more)

22 Apr 2010 Cella Irvine, CEO of The About.com Group (Private Dinner)

Thursday, April 22 2010 at the Puli Hotel, Shanghai at 7pm. Aside from the occasional spot of drab British humour expect me steering the dinner conversation in a way that will coax our venerable guest, Cella to open up her treasure chest of stories on brands that have done  exceptionally well with the strategy of valuing honest [...] (read more)

17 Mar 2010 Pon De Dios, Former Head of Media Buying, P&G Greater China (Thought Leader event)

中文在下面 Dear Masters, Our member speaker at 7PM, Wed 17th March 2010 is Pon De Dios the recently departed head of media buying for all of the P&G brands in China. Location: The Aquarium Lounge, Alfred Dunhill, Plaza 66, Unit 111A, 1266 Nanjing Road West, Shanghai Tel: (86-21) 6288 3822 (Directions: Just stroll [...] (read more)

17 Nov 2009 Nicolas Zurstrassen, Nike China (Thought Leader event)

Nicolas Zurstrassen is the general manager of all the Nike extreme sports (Skateboard, BMX… for those non extreme people reading this) business in Mainland China. What is the definition of cool in China? How does it compare to the definition in other countries? Can a computer geek be cool? What unique tactics are the competitors [...] (read more)

MEMBERSHIP LIST:.

BRAND OWNERS (343 members)

Lacoste, Nike, Costa Cruises, Adidas, Ford, Loreal, MAC cosmetics, Standard Chartered Bank, Dell, Ermenegildo Zegna, Burberry, Dopod, Nautica, Louis Vuitton, Shanghai Race Club, Diageo, GM, Pepsi, Replay, Benetton, The 9, ToysRus, Lenovo, Kohler, Flexa childrens furniture, Markor furniture, Yum Restaurants, Me&City, Dash Brands,Les Roches Jin Jiang International Hotel, Starwood Hotels, Green Tree Hotels, Hyatt, Dell, Accor Hotels, Eno, English First, Urbn Hotels, Jumeirah, Le Royal Meridien, Intel,NBA, Macallan, Bel Group, Sheraton, Gibson Music.

VENDORS OF BRAND MARKETING SERVICES AND MEDIA (158 members)

Mindshare, TBWA, Tequila, Euro, McCann,Universal McCann, Wanmo, Epsilon, Fleishman-Hillard, Saatchi & Saatchi, Agency.com, Carat, ICLP, Nielsen, Media Contacts, Ctrip, Abang.com, Bankrate.com, Oxus employer branding, Iris, The Knot.com, Rapp China, Tencent, DDB.